We're here to help. Find answers, get in touch, or manage your account below.
Have a question about your subscription, need help with the app, or want to share feedback? Our support team is ready to help. Reach out anytime and we'll get back to you as soon as possible.
For all app-related questions, account issues, and general inquiries:
support@advantagehorsemanship.comYou can delete your Rider's Way account at any time, directly from within the app. Follow the steps below or contact our support team and we'll handle it for you.
Launch the Rider's Way app on your iOS or Android device.
Tap the Settings icon in the bottom navigation bar.
Inside Settings, tap Account to view your account options.
Scroll to the bottom of the Account page and tap Delete Account, then follow the confirmation prompts.
Prefer to email us? If you can't access the app or would rather we handle it, email support@advantagehorsemanship.com and we'll take care of it within 1–2 business days.
Effective Date: September 25, 2026
Advantage Horsemanship LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we collect it, how we use and share it, how long we keep it, and the choices you have when you use the Rider’s Way mobile application or website (“App”) and any related services.
a. Personal information you provide:
b. Horse records and documents you choose to add:
c. Videos you send to Scott:
d. Coach Scott inputs (text and voice):
e. Location while you ride:
f. Health and fitness data:
g. Usage and device information (collected automatically):
When you use Coach Scott, your text and voice inputs are sent to and processed by third-party artificial-intelligence and voice service providers acting on our behalf so that we can generate a response. Those providers are OpenAI and ElevenLabs.
We ask for your permission before any of this data is shared, and you must agree before you can use Coach Scott. You can withdraw that permission at any time in Settings, and Coach Scott’s AI features will stop. These providers are bound by contract to use your inputs only to provide the service to us, and not to train their own general-purpose models on your data. We confirm that OpenAI and ElevenLabs are contractually required to protect your information to the same or an equal standard as this Privacy Policy requires of us, including limits on retention, restrictions on further disclosure, and appropriate security measures. We do not sell your inputs, and voice recordings are used only to understand and respond to your request, never for advertising.
The records and documents you add for your horse are stored with your account and are visible only to you. They stay private unless you choose to share them yourself from your device, for example by message, email, or print. Your records are for your own reference and are not veterinary advice; your veterinarian and farrier remain responsible for your horse’s care.
Video review clips are seen by Scott, a person, not by an AI. They are stored with your account so you can watch them with Scott’s reply, and they are not shared with anyone else or used for advertising.
Heart-rate, effort, and other ride metrics are used only inside the App to display your ride information and personalize coaching. We do not sell this data and we do not use it for advertising. If you connect Apple Health, we access only the data needed for these features, in accordance with Apple’s requirements, and you can turn this off at any time in your device settings. This information is provided for general fitness and informational purposes only. The App is not a medical device, and this data is not intended for medical monitoring, diagnosis, or treatment.
We do not sell or rent your personal information. We share it only with:
We may also share aggregated or de-identified information that cannot reasonably be used to identify you, such as regional summaries of how horses are fed and cared for.
Your data is stored on Google Firebase servers located in the United States, is encrypted in transit, and is protected by access rules so that other users of the App cannot see your account data. However, no app or platform is 100% secure, and use of the App is at your own risk.
We keep your information for as long as your account is active. You can edit or delete individual records, documents, rides, and your region at any time in the App.
You can delete your account at any time in the App, in Settings. Deleting your account permanently deletes your profile, horses, horse records and documents, video review clips, rides and routes, Coach Scott conversations, and journey plans. We keep only what we are required to keep: a record of which Terms and Privacy Policy you accepted and when, and purchase and transaction records we must keep for tax, accounting, or legal reasons. Deleted information may remain in our secure backups for a limited time until those backups are deleted, and is not used for any other purpose in the meantime. You can also ask us to delete your information, including your email address from our mailing list, by writing to support@advantagehorsemanship.com.
To exercise your rights, contact support@advantagehorsemanship.com.
The App is intended for adults and is not directed to children under 13. We do not knowingly collect information from children under 13. If we learn we have, we will delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above, and when a change affects what we collect or how we share it, we will ask you to review and accept the updated policy in the App.
On our website we use optional Google Analytics and the Meta (Facebook) pixel to understand how visitors use our pages, measure and improve our advertising, and reach relevant audiences. These tools are not loaded unless you choose “Accept analytics.” If accepted, they may set cookies and collect information such as your device, browser, pages viewed, and actions you take, such as starting a checkout. We do not use your health, heart-rate, horse records, location, quiz answers, or Coach Scott conversations for advertising, and the App does not track you across other companies’ apps or websites. You can change your choice at any time through the Cookie settings link in the website footer.
Privacy questions and requests:
support@advantagehorsemanship.com
Advantage Horsemanship LLC
www.advantagehorsemanship.com
Effective Date: July 17, 2026
By creating an account, starting a free trial, subscribing to, or otherwise using the Rider’s Way app or website (“App”), you agree to these Terms and Conditions and to our Privacy Policy. If you do not agree, do not use the App. You must be at least 18 years old, or have the consent of a parent or legal guardian who agrees to these Terms on your behalf.
The App provides general educational guidance for horsemanship, groundwork, riding, rider fitness, horse conditioning, connection, and confidence, delivered through audio, video, text, and AI features. It is provided for general information and education only. It is not, and is not a substitute for, professional in-person instruction, veterinary care, medical or physical-therapy advice, or emergency services. Always use your own judgment and seek qualified in-person help for your specific situation.
“Coach Scott” is an AI feature that generates responses from your text or voice input. Its responses are generated by software, are general in nature, and may be inaccurate, incomplete, or not appropriate for you, your horse, your skill level, or your circumstances. Coach Scott does not know you or your horse and cannot see what is happening around you. You are solely responsible for deciding whether and how to act on anything it says. Do not attempt anything that is beyond your ability, that feels unsafe, or that your horse is not ready for, and stop immediately and seek qualified in-person help if any situation feels unsafe.
WARNING: Horses and equine activities are inherently and intrinsically dangerous. Under the laws of the Commonwealth of Virginia (Va. Code § 3.2-6200 et seq.), an equine activity sponsor or equine professional is not liable for an injury to or the death of a participant resulting from the intrinsic dangers of equine activities. Those intrinsic dangers include, among other things: the propensity of an equine to behave in ways that may result in injury, harm, or death to people on or near it; the unpredictability of an equine’s reaction to sounds, movements, objects, people, or other animals; hazards such as surface or subsurface conditions; and collisions with objects, animals, or people.
You understand and voluntarily accept that using the App, and applying any technique, exercise, or recommendation from it, including anything suggested by Coach Scott, involves the risk of serious injury or death to you, to your horse, and to other people or animals, as well as the risk of property damage. You knowingly and voluntarily assume all of these risks, whether known or unknown. This section is intended to give you notice of the intrinsic dangers of equine activities.
To the fullest extent permitted by law, you release, waive, and discharge Advantage Horsemanship LLC, Scott Purdum, and their owners, employees, contractors, and affiliates (together, the “Released Parties”) from any and all claims, demands, liabilities, damages, costs, and expenses of any kind arising out of or related to your use of the App or your reliance on any content or Coach Scott guidance, including any injury to or death of you or any other person, any injury to or death of any horse or other animal, and any property damage. This waiver is intended to give notice of, and to cover, the intrinsic dangers of equine activities.
You agree to indemnify and hold the Released Parties harmless from any claim brought by you or by any third party, including another rider, a horse owner, or a bystander, arising out of or related to your use of the App, your reliance on its content, or your activities with a horse.
Consult a physician before beginning any rider-fitness or exercise activity, and consult a licensed veterinarian before beginning any conditioning program or making health decisions for your horse. Heart-rate and effort information shown in the App is for general fitness and informational purposes only; the App is not a medical device and must not be used for medical monitoring, diagnosis, or treatment. Always ride in a safe environment appropriate to your ability, use proper safety equipment including a properly fitted helmet, and do not let the App distract you from your safety or your horse.
Results vary based on your effort, your horse, and many factors outside our control. We do not guarantee any specific outcome, improvement, or result.
The App is a free download and offers a 7-day free trial, after which it continues as an auto-renewing subscription at $19.99 per month or $149.99 per year, depending on the plan you choose, unless you cancel. Depending on how you sign up, billing is handled by the Apple App Store, Google Play, or our web payment processor (Stripe). Your subscription automatically renews each billing period and your payment method is charged at the then-current price until you cancel. You may cancel at any time: for App Store or Google Play subscriptions, manage or cancel in your device’s subscription settings; for web subscriptions, cancel in your account settings or by contacting support. To avoid the next charge, cancel before your free trial ends or before your renewal date. Deleting the App does not cancel your subscription. Except where required by law, payments are not refundable for periods already begun; web-subscription refund requests are handled under our Refund Policy, and App Store or Google Play purchases are subject to those stores’ refund policies.
You agree not to reverse engineer, exploit, or interfere with the App; not to share your account credentials; not to copy, record, or redistribute content; and not to use the App in unsafe conditions or in place of proper supervision.
All content, including videos, audio, text, frameworks, methodologies, and AI prompts, is the intellectual property of Advantage Horsemanship LLC or its licensors. You receive a personal, non-transferable license to use it and may not copy, distribute, or reproduce it without prior written permission.
We may suspend or terminate your access for any violation of these Terms or misuse of the App.
To the maximum extent permitted by law, the Released Parties will not be liable for any indirect, incidental, special, consequential, or punitive damages, and their total liability for any claim relating to the App will not exceed the greater of the amount you paid us for the App in the twelve months before the claim or one hundred dollars ($100). Some jurisdictions do not allow certain limitations, so some of these may not apply to you.
These Terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-law rules. Any dispute will be brought exclusively in the state or federal courts located in Virginia, and you consent to their jurisdiction.
We may update these Terms from time to time. Changes take effect when posted, and continued use of the App means you accept them.
Advantage Horsemanship LLC
Email: support@advantagehorsemanship.com